How Social Media Transformed LIVESTRONG
The yellow wristband associated with LIVESTRONG has a different meaning for everyone. However, chances are, no one will argue with LIVESTRONG CEO and President Doug Ulman‘s definition. He calls it an...
View ArticleThe Role of Books in the Digital Age
In this current age of digitalization, many think that people aren’t buying books. But according to Ellen Gerstein, the Director of Marketing at John Wiley & Sons, there actually are books being...
View ArticleHow Social Media Tells the True Army Story
Although this may come as a surprise to some, the United States Army has been involved with social media since 2007. In this interview with WebProNews, Lt. Col. André Dean, the Chief of Strategic...
View Article3 Deadly Mistakes with Online Video
Since online video is continuing to increase in value, everyone is making attempts with it. Some are having success with it, and others are not. According to Patrick Starzan, the Vice President of...
View ArticleBringing Passion Back to Blogging
What makes a blog great? This is the question that everyone wants answered. Fortunately, Scott Stratten, the President of Un-Marketing, tells WebProNews the answer. “To me, it’s awesome. Awesome makes...
View ArticleMaking the Brand of YOU Profitable
In the social space, many people have risen to a Web celebrity status. While there are obvious advantages to this, there are also some challenges. One such challenge is finding the profit to match the...
View ArticleBuilding Meaningful Relationships Online
Although the term “relationship” is often associated with social media, it doesn’t mean that relationships automatically come with social media. In fact, building them can be quite difficult. In this...
View ArticleThe Pulse Network: Bridging Traditional and New Media
Since consumers rely on the Internet for just about everything, why not offer them a broadcast network online as well? This is exactly what CrossTech Media did with The Pulse Network. As Butch Stearns...
View ArticleAre Dad Bloggers Becoming the New Mom Bloggers?
Mommy bloggers came on the scene in 2004 and 2005 and have grown increasingly popular since that time. As a result, they have built up a tremendous community online. Although men were also actively...
View ArticleGetting Back to the Basics of Social Media
Although strategies and tactics are a big part of social media, this implementation process often overpowers the space. When this happens, the whole “social” side of social media dies. Ted Murphy, the...
View ArticleHow Anyone Can Be Successful Online
BlogWorld and New Media Expo is one of those events that people talk about for months after it’s over. BWE 2010 had over 3,000 attendees, which is the largest attendance in the show’s 3-year history....
View ArticleAsk A Ninja: How to Sustain Content
A few years ago, a phenomenon hit the Internet called Ask A Ninja. It quickly became viral. At BlogWorld, WebProNews spoke with Kent Nichols, co-creator of the initiative, about how Ask A Ninja began...
View ArticleHow the Web Opens New Doors for Women
At the BlogWorld and New Media Expo, WebProNews spoke with Paula Fellingham, the founder of the Women’s Information Network (WIN). She explained to us what the organization is and why it is important....
View ArticleNew Media Rights: Protecting Rights Online
With the online publishing and tech industry booming, it is unfortunate that not many legal experts have been as eager to embrace these new areas. Luckily, there are organizations such as New Media...
View ArticleFinding Value in Social CRM
Customer relationship management (CRM) is a common strategy in marketing circles, but what about social CRM? It’s a concept that is becoming more popular as the value of social media increases. Jacob...
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